Lane’s White Magic BBQ Rub 

Model: LANES_WMAGICNEW

Suitable For

  • ​​​​​​Chicken cooked over charcoal or on the grill
  • Pork chops seared over live fire
  • Game day chicken wings
  • Cast iron potatoes with crispy edges
  • Late night burgers loaded with flavour

Lane’s White Magic BBQ Rub is an everyday seasoning built to unlock deep savoury flavour across almost anything hitting the heat. Designed to build rich umami layers without overpowering the food, this rub delivers clean flavour with bold results.

Lane’s White Magic BBQ rub seasoning chicken drumsticks on a charcoal grill

Everyday Umami Depth

White Magic brings together garlic, onion, porcini, tomato and buttermilk to build serious savoury depth. Each ingredient works together to create a layered umami flavour that enhances food naturally rather than overpowering it.

Balanced Flavour That Builds from the Inside Out

This seasoning is designed to work its way into the meat during cooking. Porcini and tomato provide a deep natural umami punch while buttermilk adds subtle richness that rounds out every bite.

Perfect Caramelisation Over Fire

A carefully balanced blend of sweet and salt helps create beautiful caramelisation when cooking over charcoal, wood or cast iron. The result is a rich crust that locks flavour into every piece of food.

Clean Flavour with Bold Results

White Magic focuses on flavour clarity rather than heavy spice. The seasoning amplifies the natural taste of chicken, pork and vegetables while delivering the satisfying savoury punch that keeps people reaching for more.

Built for Real Fire Cooking

From charcoal grills to backyard smokers and cast iron cooking, this rub was made for heat. Whether it is wings, burgers or potatoes, White Magic enhances the flavour every time it hits the fire.

 Inclusions: 

 

Features Specifications
Flavour Profile Savoury umami forward blend designed to enhance natural food flavour
Key Ingredients Garlic, onion, porcini, buttermilk and tomato creating layered depth
Umami Boost Porcini and tomato provide natural savoury intensity in every cook
Richness Buttermilk adds smooth depth and balanced creaminess to the flavour
Caramelisation Balanced sweet and salt helps develop a rich crust during cooking
Cooking Style Ideal for grilling, rotisserie cooking, smoking and cast iron cooking
Versatility Designed for poultry, pork, burgers and vegetables
Model Number LANES_WMAGICNEW340 for accurate product identification

 

Bring the Fire to Your Backyard

Turn everyday cooks into flavour packed meals with a seasoning designed to unlock deep umami and perfect caramelisation over fire. Order now for fast shipping Australia-wide and enjoy hassle-free 60-day returns. Fire up the grill, season generously and create meals worth gathering around.

 

Still Not Convinced?

We invite our customers to review our products and services regularly, and are very happy to say our feedback scores are excellent across multiple platforms.

Want to Know More About Who You're Buying From?

Read more about us and meet our crazy, mad team of barbecuers who love nothing more than to chew the fat, helping turn customers just like you into the ultimate backyard BBQ hero.

SKU LANES_WMAGICNEW
Barcode # 9357818001233
Brand Lanes
Shipping Weight 0.1500kg
Shipping Width 0.050m
Shipping Height 0.050m
Shipping Length 0.125m
Shipping Cubic 0.000312500m3
Type BBQ Seasoning

Warranty & Returns

Warranty – Built to last, backed with confidence, see our warranty details here.

60 Day Money back Guarantee – Don’t love it? Return it unused for a full refund.

We want you to love your BBQ gear. If you don’t, simply send the unused item back within 60 days and we’ll happily arrange a refund or exchange. More details here: Refund Policy

Contact Us

Have a question about our products or policies? Call, text, or email us anytime — we’re here to help and will do our best to get you sorted quickly.

Showroom Address: 59 Brunel Road, Seaford VIC, 3198

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