What's Your Beef Jar 14oz | Loot N' Booty BBQ

Model: OW88400

WHAT'S YOUR BEEF is the MSG-free, special-blend seasoning that Arizona pitmaster Sterling Smith built for the professional BBQ circuit, and it settles in just as easily on an Aussie backyard bench. Whether you're working a brisket low and slow, throwing burgers on the grill, or want a reliable steak seasoning for a quick weeknight sear, this jar delivers the same clean, savoury beef flavour that's earned perfect 180 scores and first-place brisket calls on the professional BBQ circuit.

Suitable For:

• Brisket and other low-and-slow beef smokes
• Burgers and beef patties on the grill
• Steaks cooked on the BBQ or in a pan
• Beef tenderloin and roasts

Why BBQ Fans Choose This Rub

• MSG free: a clean beef flavour without added MSG.
• Competition-proven: backed by perfect 180 scores and first-place brisket calls on the professional BBQ circuit.
• Works across cuts: the same jar covers brisket, burgers, steak and tenderloin.
• Developed by a world champion: created by Sterling Smith of Loot N' Booty BBQ.
• Generous size: a 397g (14oz) jar that lasts plenty of cooks.

Ideal for backyard cooks and competition-minded pitmasters alike who want consistent, competition-tested beef flavour without the fuss.

Born on the Competition Circuit

WHAT'S YOUR BEEF isn't just another jar on the shelf. It comes from Loot N' Booty BBQ, the competition team fronted by pitmaster Sterling Smith, a US Navy veteran who's been cooking on the professional BBQ circuit since 2009. The blend has backed multiple perfect 180 scores and first-place brisket calls at some of the sport's biggest events, including a Brisket World Championship win at the Kingsford Australian World BBQ Invitational, so you're rubbing down with a seasoning that's already proven itself on Aussie soil.

• Developed by Sterling Smith: brings competition-level flavour to your own backyard cook.
• Multiple perfect 180 scores and first-place brisket calls: a track record built on the professional circuit, not just marketing copy.
• MSG free: a clean beef flavour without the added MSG some rubs rely on.

A Steak Seasoning Built for Every Beef Cut

While it earns its stripes on the competition brisket circuit, WHAT'S YOUR BEEF works just as well as an everyday steak seasoning. The blend of sea salt, paprika, garlic, onion and a Worcestershire-based flavour base builds a savoury crust on steaks, then does the same job on burgers, tenderloin and anything else off the same animal.

• Beef stock and Worcestershire sauce base: adds a deep, savoury flavour that plain salt and pepper cannot match.
• Garlic, onion and paprika: rounds out the blend with warmth and colour without turning into a heat-heavy rub.
• 397g jar: enough seasoning for plenty of cooks before you need a refill.

Suited to: brisket, steak, burgers and tenderloin.

Product Details

Warranty & Returns

Every jar of WHAT'S YOUR BEEF is backed by our standard warranty and a hassle-free 60 day returns policy. If it's not right for your kitchen, send it back unused within 60 days for a refund or exchange.

Frequently Asked Questions

What can I use What's Your Beef on?

It's an all-round beef rub, so it works well on brisket, burgers, steak and tenderloin.

Does What's Your Beef contain MSG?

No. It is an MSG-free blend.

Are there any allergens in this rub?

The only allergen declared on the label is sulfites, which come from the caramel colour used in the Worcestershire sauce component. No other allergens are listed.

Where is this rub made?

It is made in the USA.

How should I store it?

Keep the lid closed and store the jar in a cool, dry place.

Bring the Fire to Your Backyard

Grab a jar of WHAT'S YOUR BEEF and bring competition-proven beef flavour to your own backyard barbecue. We dispatch fast, Australia-wide, and if it is not right for you, our 60 day change-of-mind returns have you covered.

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